FLAIR was created out of love for the beautiful game by 2 brothers. Their mission is to encourage players to be free and creative on the field by providing players with comfortable and qualitative accessoires.
Their top product isFLAIR Shin Pad Sleeves.
For this project, the client wanted to promote
a holiday offer—50% off plus free Pro Grip Socks with every order.
The client provided the script and raw footage. My task was to select the most fitting clips based on the script and assemble them in a dynamic, engaging way using transitions, music, and visual and sound effects.
A significant part of the process was color correction, as the clips were filmed in different environments, weather conditions, and by various people using different camera settings. As a final touch, I added subtitles.
I started by selecting playful and fast-paced music. For the strong hook, I used videos of Cristiano Ronaldo Jr., paired with bright, fast-paced VFX, to grab viewers’ attention and establish credibility right away.
To highlight the benefits for players, I incorporated footage of fast skills performed by various players. To emphasize the protection provided by Shin Pad Sleeves, I showcased videos of extreme impacts on shin pads.
Finally, to highlight the Pro Grip Socks offer, I used an engaging rotoscoping transition to a video that displayed the full range of sock colors.
